Grow Website Traffic
IRELAND’S LEADING MAGAZINE FOR THE HOSPITALITY INDUSTRY
Grow website traffic – Hotel & Restaurant Times
Hotel & Restaurant Times is one of Irelands longest established B2B publications. The magazine is regarded as being on-the-pulse of the sector, above all providing valuable, informative content. Their content reflects the every changing and challenging aspects of the hospitality industry. Moreover, they feature some of the most prestigious properties Ireland has to offer with beautiful imagery.
Established in 1998, the magazine offers bi-monthly publications and is delivered on a controlled circulation basis to named individuals.
The challenge
We met Cyril from Hotel & Restaurant Times through a project we were working on in Dublin. Due to the Covid-19 lockdowns, the hospitality industry was facing a crisis of their own. We worked with Hotel & Restaurant Times to develop a digital strategy that could migrate their business online to a new website.
The objective was to develop a new website that could showcase a digital publication of the magazine. To create a strategy that would establish a loyal customer base and quality digital presence online to grow website traffic.
Services provided: Digital Marketing, Digital Strategy, Website Design, User-Experience Design, Search Engine Optimisation (SEO), Custom Development, Email Marketing, Content Creation.
“I have worked with Digital MM for the past 18 months and find them to be diligent, focussed and extremely knowledgeable within this arena. Anthony is extremely market aware and savvy and goes over and beyond expectations to ensure your business is supported and maximising all opportunities.
I am very happy to recommend the services of Digital MM.”
Grow website traffic – Results
We developed a digital strategy that focused on developing a new website that would elevate the Hotel & Restaurant Times brand and grow website traffic. The website showcases industry news and travel in Ireland and promotes the hospitality industry using high-quality content creation.
The strategy leverages their already established social media following by targeting new audiences through email marketing to increase online engagement and drive traffic to the website. We deployed ongoing optimisation on the website and content creation by analysing user behaviour to identify what works and what doesn’t.
We work closely with Hotel & Restaurant Times and we are launching a new Podcast ‘Chef’s Table‘ in 2022.
