Hotel & Restaurant Times
Hotel & Restaurant Times is one of Irelands longest established B2B publications. The magazine is regarded as being on-the-pulse of the sector, above all providing valuable, informative content. Their content reflects the every changing and challenging aspects of the hospitality industry. Moreover, they feature some of the most prestigious properties Ireland has to offer with beautiful imagery.
Established in 1998, the magazine offers bi-monthly publications and is delivered on a controlled circulation basis to named individuals.
We met Cyril from Hotel & Restaurant Times through a project we were working on in Dublin. Due to the Covid-19 lockdowns, the hospitality industry was facing a crisis of their own. We worked with Hotel & Restaurant Times to develop a digital strategy that could migrate their business online to a new website.
The objective was to develop a website that could showcase a digital publication of the magazine and to create a strategy that would establish a loyal customer base and quality digital presence online.
Services provided: Digital Marketing, Digital Strategy, Website Design, User-Experience Design, Search Engine Optimisation (SEO), Custom Development, Email Marketing, Content Creation.
We developed a digital strategy that focused on developing a new website that would elevate the Hotel & Restaurant Times brand. The website showcases industry news and travel in Ireland and promotes the hospitality industry using high-quality content creation.
The strategy leverages their already established social media following by targeting new audiences through email marketing to increase online engagement and drive traffic to the website. We deployed ongoing optimisation on the website and content creation by analysing user behaviour to identify what works and what doesn’t.
We work closely with Hotel & Restaurant Times and we are soon launching a new Podcast to further promote the hospitality industry.
New podcast coming soon.